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Customer Enquiry Automation

Customer Enquiry Automation for Irish SMEs.

Stop losing time to repetitive customer questions. We build enquiry workflows that sort, summarise, route, and draft replies so your team can respond faster.

Live demo

Watch one enquiry move through the system.

Press play to see how an inbound enquiry is classified, summarised, and drafted into a reply your team can approve.

Inbox · enquiry@yourbusiness.ie
From: aoife@somecompany.ie
Subject: Question about your services
AI-drafted reply
To: aoife@somecompany.ie
Subject: Re: Question about your services
Plays automatically when scrolled into view.

The problem

Repetitive enquiries should not slow down the whole team.

Customer questions often arrive from several places, and staff answer the same things again and again. Some enquiries are urgent, some are routine, and some need specialist input. Without a system, valuable enquiries can sit too long or be handled inconsistently.

For many Irish SMEs, the problem is not a lack of effort. The problem is that everyday work is spread across email, spreadsheets, shared drives, paper notes, WhatsApp messages, CRMs, accounting software, and staff memory. That creates delays, duplicated work, missed follow-ups, inconsistent customer experiences, and reporting that takes too long to prepare.

AI can help, but only when it is attached to a clear workflow. A tool on its own does not fix a broken process. The useful version starts by asking: what task repeats, who owns it, what information is needed, what decision has to be made, and what should happen next?

What is customer enquiry automation?

Triage, summaries, drafts, routing, and follow-ups.

Customer enquiry automation uses forms, routing rules, AI assistance, and task workflows to classify customer requests, prepare summaries, draft replies, route work to the right person, and create follow-up reminders.

We avoid the common mistake of beginning with a technology and then looking for a use case. Instead, we begin with the business workflow. That means we look at the work your team already does and decide where AI, automation, dashboards, custom tools, or training can remove friction.

The result should be practical. Staff should understand it. Managers should be able to see whether it works. Customers should experience faster, clearer service. The business should be able to improve it over time without starting again from scratch.

What this can include

The most common ways we help.

Enquiry categorisation

Sort incoming enquiries by topic, urgency, or service type.

Suggested replies

Prepare draft responses for staff to approve.

Customer summaries

Summarise what the customer needs before the team replies.

Routing

Send the enquiry to the right person or department.

Follow-up reminders

Create tasks when a reply, quote, or call is needed.

These are not abstract AI ideas. They are the kinds of workflows where small improvements can compound: fewer manual steps, fewer unanswered messages, fewer duplicate entries, better handovers, and more consistent outputs.

Example workflows

What this looks like in practice.

01

Clinic enquiry assistant

A clinic receives questions about appointments, services, prices, and preparation. The workflow categorises the enquiry, suggests a reply, and routes sensitive questions for staff review.

02

Venue enquiry workflow

An events venue receives repeated booking questions. The system captures date, guest count, event type, and requirements, then drafts a response and creates a follow-up task.

03

Service business enquiry triage

A service company receives requests by web form. The workflow classifies urgency, creates a summary, updates the CRM, and notifies the right team member.

Who this is for

  • Businesses with frequent customer questions.
  • Teams that need faster but still careful replies.
  • SMEs handling enquiries across multiple channels.
  • Customer service, sales, bookings, clinics, venues, and professional services teams.

It is especially useful when the business has a real workflow problem but does not yet know whether the answer should be AI, automation, a dashboard, a portal, staff training, or a custom app. That uncertainty is normal. Our role is to help you choose the right first project rather than overbuild.

Who this is not for

  • Businesses looking for vague AI strategy without an implementation path.
  • Teams that want to automate sensitive decisions without human review.
  • Projects where no owner, budget, or workflow has been defined.

The best projects have a clear owner, a visible business pain, a realistic budget, and a willingness to start with version one rather than trying to build everything at once.

How we work

A four-step approach.

01

Audit the workflow

We start by understanding the process as it works today. We look at who is involved, what information moves through the process, where delays happen, what tools are already used, and what outcome matters to the business.

02

Define the smallest useful version

We define the version one scope so the team knows exactly what will be built, what is included, what is excluded, and what success looks like.

03

Build, test, and launch

We build the workflow, tool, dashboard, app, or automation. We test it with realistic examples, check the handover points, review permissions, and prepare the team to use it.

04

Improve after real use

Once staff and customers use the tool, we refine language, adjust logic, add missing steps, simplify screens, and improve reporting. This is why we recommend ongoing support for most builds.

Tools and implementation

We choose tools based on the workflow, not fashion.

We choose tools based on the workflow, not fashion. A project may use AI assistants, automation platforms, spreadsheets, CRMs, databases, custom web apps, reporting dashboards, or integrations with systems your team already uses.

The important thing is that the system fits your business. We do not force every client into one platform. We choose the simplest reliable setup that can deliver the outcome, be maintained, and scale sensibly as the business learns what it needs.

Data, privacy, and human review

Sensitive workflows stay safe.

If the workflow involves private, financial, legal, medical, employee, or customer data, we design the scope carefully. The goal is to minimise unnecessary data, keep humans in control of important decisions, and review access rules before launch.

For many SME workflows, the safest first version is human-in-the-loop. That means AI can draft, classify, summarise, suggest, or prepare, but a person reviews important outputs before they are sent to a customer, used in a decision, or stored as a final record.

Pricing and next step

Enquiry automation builds usually start from €2,500–€6,000.

Simple enquiry automation builds usually start from €2,500–€6,000. More advanced systems with multiple channels, CRM integration, dashboards, or AI training are quoted after an AI Opportunity Audit.

The normal starting point is an AI Opportunity Audit. The audit gives you a clear recommendation, a scoped first project, likely risks, and a fixed-price build option.

Why Tús AI

Why work with Tús AI

Tús AI is built for Irish SMEs that want practical AI implementation, not vague AI hype. We focus on useful workflows, realistic budgets, clear scopes, staff adoption, and support after launch.

Our approach is intentionally simple: start with one business problem, build one useful solution, prove value, and expand what works. That is how SMEs can benefit from AI without creating a complicated technology programme or hiring a full development team.

We are also careful about the difference between a demo and a business tool. A demo looks impressive for five minutes. A business tool has to work for staff, customers, managers, and the real exceptions that happen every week. That is why we include scoping, testing, access review, handoff, and support in the way we work.

FAQs

Frequently asked questions.

Can AI reply directly to customers?

It can, but many businesses should begin with AI-assisted replies that staff approve. This reduces risk and improves quality.

Can this work with our existing inbox?

Often yes. The exact setup depends on your email, forms, CRM, and other tools.

Can it handle sensitive enquiries?

Sensitive enquiries should be handled carefully with clear routing, human review, and data minimisation.

Can we track common questions?

Yes. A good system can help identify repeated enquiries and turn them into FAQs, content, scripts, or service improvements.

How do we begin?

Start by mapping where enquiries come from and which types consume the most staff time.

Get started

Find the best first AI or automation project for your business.

Tell us where your team is losing time. We will help you identify one workflow that can be improved with AI, automation, a dashboard, or a custom tool, then show you the practical path to build it.